A few words about

What We Do

The Artists for Amazonia (AFA) campaign is harnessing the power of creative and entertainment influencers to catalyze global action in response to the crisis in the Amazon and threats to Indigenous Earth Defenders. Together, we are advocating for the Amazon’s permanent protection. Artists for Amazonia is a project of Amazon Watch.

Through popular will we have set a planetary precedent and by voting to keep fossil fuels in the ground in Yasuni we have sent a message to the world that we are ready to transition away from fossil fuels to protect the Amazon, Indigenous rights and our climate. (…) Thank you Artists for Amazonia! Together we have shown that we can work together for a better future!” 

– Helena Gualinga, Kichwa Indigenous youth climate leader

Since its inception in 2019, AFA has enrolled over 150 entertainment professionals, artists, influencers and prominent activists to comprise our founding circle. Together we have a strong track record producing high profile media projects such as Guardians of Life featuring Joaquin Phoenix, and the highly acclaimed Artists United for Amazonia Live Stream with nearly 80 presenters including entertainment legends Sting, Barbra Streisand, Morgan Freeman, Carlos Santana, Jeff Bridges, Jane Fonda, Ricky Martin, Peter Gabriel, Dave Matthews, Giselle Bundchen, and others. 

The Artists for Amazonia campaign also created the Amazon Climate Platform, the Biden/Harris 100-Day Action Plan for the Amazon, and the subsequent Amazon Climate Forum with members of the U.S. senate and congress, the European Parliament, Brazilian elected officials, a Nobel Prize winning scientist, a cardinal, artists and indigenous leaders from around the world. 

In support of the historic EU Deforestation Law, AFA enlisted over 140 artists and activists to speak out including Emma Watson, Barbra Streisand, Coldplay, Jane Fonda, David Gilmour, Rosario Dawson, Brian Eno, Adam McKay, Jason Momoa, Mark Ruffalo, and many others. The social media effort related to the artist open letter was highly successful with members of EU Parliament responding directly to Tweets and posts from participating leading artists. 

Additionally, the AFA campaign led a coalition of artists, including Leonardo DiCaprio, Katy Perry, Jane Fonda, and Mark Ruffalo in sending a letter to President Biden urging him not to make any deals with Brazil’s former President Bolsonaro regarding the Amazon rainforest. The letter was sent ahead of the 2021 Earth Day Leader’s Climate Summit, expressing concern about rumored deals and highlighting Bolsonaro’s human rights abuses and destruction of the rainforest for profit. No deal was brokered between the two presidents. 

In response to Marco Temporal, AFA demonstrated solidarity with indigenous people through raising awareness in the entertainment industry, and showing support for President Lula to veto the bill, which was later ruled unconstitutional by the Brazilian Supreme Court.

In support of the Yasuni Referendum Day of Action, Artists for Amazonia participated in an influencer campaign, recruiting Jason Momoa, Mark Ruffalo, and others in a final push for the initiative’s victory.

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